Initially when I am confronted with the word influence I get some negative emotions come up. So why? Why would this have any relevance to my mission, the hidden why. Now for the purpose of my review I have no desire to delve into the 6 principles and any great details but would highly recommend you get your self a copy of this book and have a read, or listen in this case. It shares 6 principles that are, reciprocation, commitment and consistency, social proof, authority, liking and scarcity. I used the audio version and really enjoyed the insights the writer shares as to the psychology behind makes people say ‘yes’. We do the work so you can understand the book in minutes, not hours.Influence: The Psychology of Persuasion, Revised Edition by Robert B. It saves your time giving you the great advantage of listening to the original book.Ībout the Author: Ant Hive Media reads every chapter, extracts the understanding, and leaves you with a new perspective and time to spare. As you are flooded with lots of work and don't find time to consume it from the first word to the last, a well-written summary enables you to know the unique ideas presented in the book clearly and precisely.
Why listen to the summary of a book when you have the original? Time constraint is the biggest problem. It will not fail to inspire you to consider the need for a deep personality change through an intelligent understanding of the psychology of persuasion. The result is Influence which is highly recommended by critics. Cialdini, painstaking conducted a data-based study parallel to a medium-term course of study on what motivates humans to alter behavior. Robert Cialdini, is the pioneering authority in this rapidly developing area of psychology. The author walks you through six universal principles and explains how to be a skilled influencer, while at the same time knowing how to shield yourself from negative persuasions. It discusses the mental attitudes that make you say "yes", and, more importantly, explains how to use these. The book is an authoritative work on the art of persuasion. This is a summary of the original book, Influence: The Psychology of Persuasion, by Robert Cialdini.
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